I was the first product design hire at Waffle, an insurtech start-up spawned out of MIT and TechStars that provides personalized and budget-friendly insurance offerings. I collaborated with the founding growth manager to revamp the entire core product's desktop and mobile experience, resulting in a 251% conversion rate increase. I also played a pivotal role of introducing best design practices to the engineering team by establishing a design system and relative guidelines.
OVERVIEW
DURATION
Nov 2021 - May 2022
TEAM
Growth manager, engineering partners, founders
TOOLKIT
Figma
ROLE
Product Designer, strategy
Project Background
The current experience to get insurance is stagnant, confusing, complicated, and discouraging. According to a KFF survey, nearly half of the insured adults never solve their insurance related problems. Another dominant issue is affordability, which in some cases lead to individuals not receiving care and protection.
Waffle's Approach
Waffle's offers Home, automobile, term life, pet, renters, cyber, and travel insurances with an emphasis on digital first approach. We also provides the flexibility for users to manage all of their policies on the platform to omit lumbersome paperwork and time-consuming calls. During my internship, I helped launch the Home screen, onboarding flow, and end-to-end renters, cyber, term life, pet, and travel purchasing experiences.
Delivered Product
Seamless Onboarding
Waffle allows quote initiation without sign in. Users can start the process by simply entering their zipcode and selecting a service.
Quote Customization
Users have full autonomy to customize offerings, see the service available to them and decide whether to proceed.
Complete Purchase
Set up start date and billing information to finalize the quote.
Home Screen & Accounts
Users can see an overview of all their active plans, upcoming/overdue payments, and see more information for a specific subscription.